When it comes to ecommerce website design, one must focus on some key features to create a better shopping experience for online shoppers. Here are the main features to focus on when designing or redesigning an ecommerce website:

Essential Ecommerce Website Features for all Ecommerce website owners

1. Simplify the Shopping Process

One of the main goals of any ecommerce website should be to simplify the shopping process for online shoppers. This means making it easy for shoppers to find the products they are looking for and adding features that make checking out easy and convenient. 

Some ways to simplify the shopping process include using clear and easy-to-use menus, providing detailed product descriptions, and having shopping filters to help shoppers quickly find the products they want. In addition, checkout should be quick and easy to use, with all required information pre-filled so shoppers can complete the transaction quickly.

2. Improve Navigation

When it comes to improving ecommerce website design, Navigation is vital. Online shoppers need to quickly and easily find the products they are looking for, and the navigation menu should be easy to use and understand. 

In addition, the layout of the website should be easy to navigate, with clear labels and concise descriptions that make it easy for shoppers to find what they are looking for. The “Add To Cart” and “Checkout” buttons should also be easy to find and use, and the website should be responsive, so it is easy to navigate on mobile devices.

3. Add Extra Features for Convenience

In addition to simplifying the shopping process and improving Navigation, ecommerce websites should also add extra features that make shopping more convenient for online shoppers. This could include adding a shopping cart that stays with shoppers throughout their visit, providing order tracking, and offering customer reviews and ratings.

It could also include adding a “save for later” function that allows shoppers to add products to a wish list or personal favorites list and provides easy-to-use payment methods with multiple options such as credit cards, debit cards, and PayPal.

Ecommerce website design is a critical aspect of any online business. These three key features – simplifying the shopping process, improving Navigation, and adding extra convenience features – will help make an ecommerce website more user-friendly and enhance the shopping experience for online shoppers.

4. A Shopping Cart that is easy to use.

Like many online shoppers, you hate having to create a new account and fill out all of your personal information every time you make a purchase. What’s even worse is having to remember multiple usernames and passwords for all of your different shopping accounts. 

What if a shopping cart was easy to use and allowed you to make purchases without having to create a new account? Well, there is! Amazon.com’s new 1-Click shopping feature is just that – easy to use! 

With 1-Click shopping, you can purchase with just one click of your mouse. To use 1-Click shopping, you must first create an Amazon.com account. Once you have created an account, you can use 1-Click shopping on all of the Amazon.com websites. 

To use 1-Click shopping, add the items you want to purchase to your shopping cart and click the checkout button. You will then be asked to provide your shipping information. Once you have entered your shipping information, click the continue button. You will then be asked to provide your payment information. 

Once you have entered your payment information, click the confirm order button. You will then review your order. If everything looks correct, click the Place your order button. 1-Click shopping is that easy!

A shopping cart that is easy to use can be a lifesaver for anyone who does a lot of online shopping. This cart type can make your life easier by keeping track of what you have added to your cart and making the checkout process a breeze. 

5. A Secure Payment Gateway

A payment gateway is an Ecommerce service that authorizes payments for online merchants. It is the equivalent of a physical point-of-sale terminal at a brick-and-mortar store. A payment gateway transmits customer payment information to the payment processor, merchant bank, and merchant account provider.

Most payment gateways require a merchant account with a merchant bank. After integrating the payment gateway in the website test the functionality of the website.

The payment gateway will be responsible for transmitting payment information, including credit card numbers, billing addresses, and payment amounts. The payment gateway will also be responsible for the security of this information.

Some payment gateways offer fraud protection services, which can help to protect the merchant from fraudulent transactions. The payment gateway may also provide various other features, such as recurring billing, order tracking, and customer management.

When selecting a payment gateway, the merchant should consider the fees that will be charged for using the gateway. The merchant should also consider the security features offered by the payment gateway.

One should integrate the payment gateway into the Ecommerce website as soon as the website is launched. They should test the payment gateway to ensure that it is functioning correctly. And they should also monitor the payment gateway for security vulnerabilities.

6. Photos of the products you are selling.

Photos are a valuable part of any online store, as they help customers understand what they’re buying. If you’re selling a physical product, it is essential to take high-quality photos of it from multiple angles.

Below are some tips for taking photos of your products:

1. Use a high-quality camera.

If your photos look professional, you’ll need a high-quality camera. Smartphones typically don’t have the best cameras, so consider using a digital SLR or a point-and-shoot camera.

2. Take photos in natural light.

If you can, take your photos outdoors in natural light, which will help your products look their best. If you can’t take photos outdoors, try using a window as your light source.

3. Use a neutral background.

Try to use a neutral background for your photos. This will help your products stand out and look more professional. A white background is a good option, but you can also use a plain colored background.

4. Take photos from multiple angles.

It’s a good idea to take photos of your products from multiple angles, and this will give customers a better idea of what the product looks like from all sides.

5. Use props if necessary.

If you’re selling a product that can be used in multiple ways, you may want to use props in your photos. For example, if you’re selling a chair, you could use a bookcase as a backdrop to show how you can use a chair in a home office.

6. Edit your photos.

Before posting your photos online, do edit them using a photo editing program, which makes photos look better.

7. Use a descriptive title.

When posting your photos online, be sure to use a descriptive title, which will help customers know what they’re looking at.

Photos of your products can help increase sales, and they help your customers see what they are buying and can increase the trust between buyer and seller.

Some other features for consideration 

1. Easily searchable products

2. Clear and concise product descriptions.

3. Detailed shipping information.

4. A customer service contact form or email address.

Conclusion

Having an online store is no longer a luxury but a necessity for any business. By ensuring that your ecommerce website has the following features, you will be well on your way to increased sales and a thriving online business.