How To Choose The Right Theme For Your Shopify Store
It is critical to optimise your eStore from every angle if you want to succeed in the eCommerce business. Your Shopify online store can be optimised by choosing the right theme. Before choose the right theme for Shopify is to maximise its capabilities, there are several questions to ask yourself.
There are many things you should consider, including which theme is right for your business and how a theme helps it grow. With a great theme suitable for your platform, you can easily increase user interaction.
Free and paid themes are available on the theme store and you can choose what suits your platform the best. Shopify offers themes for free but you should opt for one after looking at the support options available and how it can impact your business. You can take help from the Shopify agency UK and they will guide you to the best theme for your store.
What is a Shopify Theme
A theme is a template that determines how your eCommerce store will look. The ideal Shopify theme must be selected because it can significantly affect your sales. A theme that complements your market, brand, and goods can be quite effective in attracting visitors and getting them to convert.
It should have basic features and functionalities like an image zoom feature, size chart feature, blog feature, video and slider element, product quick view feature, multi-column drop-down menu feature, newsletter sign-up option, landing page option, and social integration options.
A Shopify theme is layout colours, integration, and user experience based that can increase overall sales and increase revenue.
The Perfect Shopify Theme: Top 10 Tips and Tricks
A perfect theme is not just limited to looking visually great, it gives users a great experience. The functionality of the store and conversions are heavily dependent on a theme.
Here are some factors to consider before choosing a theme for the Shopify business store:
Budgeting is important
Understanding your budget and how to maximise it is a crucial aspect of making the most of your Shopify eCommerce platform. There are many free themes available, so you can find one that works for your product type and you can also purchase themes if you think that will increase user interaction.
The main features are essential
A theme with all the features you need that helps your search engine ranking is the best choice. Features like forms, landing pages, and blog features are needed and your website should have these. You can cut down the cost of customisation with themes with all essential features present already.
Always go with lightweight themes
User-friendliness is always the most important factor, and a responsive and lightweight theme is best suited for that. It can impact the bounce rate in a positive manner and increase conversion with smooth interaction on the platform. With fast navigation, you should avoid choosing themes with fancy and extra elements.
Optimised checkout page
If your Shopify store’s checkout page is properly optimised, you get a better conversion rate. With proper options and a simplified checkout process on a theme, you can reduce the abandonment of carts on your online retail platform. It can save costs and is a must for a Shopify store.
Support from the theme developer
There might be situations when any issues occur with themes in your Shopify store. You should look for support features in the theme from developers in case of any technical glitches with the theme. Shopify themes provide support but you should check in case you are going with third-party themes.
Regular updates from the theme
You should look if the theme you are choosing comes with regular updates or not. It is very helpful in keeping up with the latest trends in technology. With this, you can keep your online store secure as every update comes with extra security layers.
Consider reviews from previous users
The best üsküdar escort reviews come from the users and you should read and go through every review before selecting a theme for your business. With previous experiences with other users, you can decide if you should choose that particular theme for your business or not.
Choose Mobile-first themes
Data shows that the majority of shoppers who come for online shopping are mobile users. Going with mobile-first themes can add to your store and you can reach more traffic with it. An easy-to-use interface and image display that changes according to the device gives users a unique experience.
SEO features
When you choose the right theme for Shopify with SEO features, there are better chances of reaching an organic crowd with little optimisation strategies. There are numerous themes with integrated SEO capabilities that are available on Shopify and from third-party developers. You should choose a theme with automated sitemaps, and social sharing buttons. Customised metadata and features of adding snippets on Google are additional to the theme.
Language translation support
If your Shopify store supports multiple languages, it is easy to find more users on the platform. To attract users from any particular locality, you need to add a language support feature. If you want to go global with your shopping platform, choosing a theme that supports multiple languages is a great option. It can also come with automated currency converter tools for pricing management.
Why Shopify Ecommerce Theme Matters
Now that you know what a Shopify theme is, let’s take a quick look at why theme selection is so important.
Helps Display Your Brand’s Personality
Your brand is one of your most valuable assets as a business. And, no, branding does not simply imply a logo.
Your brand personality is an important aspect of branding. A brand’s personality is a collection of human characteristics that can be attributed to it. For instance, sophistication, excitement, fun-loving sincerity, and ruggedness.
Your theme is critical in assisting you in projecting these characteristics. As a result, customers who share and appreciate your personality will flock to your Shopify store.
Determines the User Experience of Your Website
Your theme is an important aspect of your store’s design because it determines the user experience of your website. This is due to the fact that your theme determines important aspects of your e-commerce store such as navigation, layout, colour schemes and aesthetics, and more.
The experience your customers will have as they navigate your store, consume your content, and search for products is determined by your theme. If they have a good time, they will most likely return. A bad experience, on the other hand, results in a high bounce rate.
3 Great Shopify Theme Examples
You now understand how to select the best Shopify theme for your store. Before you go looking for yours, let’s take a look at a few great Shopify themes and talk about what makes them stand out from the crowd. You could find your ideal match right here!
Brooklyn:
This is one of the most popular free Shopify themes available.The theme is intended for the apparel and accessories industry. As a result, it focuses on brand image by allowing you to showcase your inventory with stunning visuals. Among the notable features are:
A Slide Out Cart:
Allows customers to easily add items to their cart without having to leave the current page.
Home Page Slideshow:
Display multiple products or brand images at the top of your homepage.
Video Integration:
A YouTube or Vimeo video on your page to grab attention, tell your story, and show off your best products in action.
Icon:
Looking for a lightweight and simple-to-use Shopify theme to help you quickly set up a stunning store?
Sticky Navigation:
This feature keeps your menus at the top of your page as customers scroll down.
Product Quick View:
Customers can view product details in a popup window rather than leaving the current page.
Multi-column drop-down menu:
Allows you to display product images in a large, multi-column drop-down menu.
Expression:
Do you have a large product inventory?
Then you’ll need a Shopify theme to help you display everything beautifully. Your theme should also make it simple for your customers to find what they need.
Expression is one of the best Shopify themes for doing just that.
Pick a Theme that Suits Your Shopify Store Best
It is important that you choose the right theme for Shopify after carefully considering all these options in order to ensure that they are suitable for your users, as well as to increase your overall user experience. An ideal theme should be appealing, secure, and responsive to stand out on your Shopify platform.
When a visitor comes to your platform, they decide if it is the best place to shop or not. A good theme is also helpful in determining if they will come to the site again or not.
These points can be used as a filter to streamline and focus your selection of a Shopify theme. You know how your store can be enhanced and for additional help, you can go for the WordPress development agency UK. They will guide you with the best theme that is ready-made for your business. You should choose a theme for your store that is unique and comes with every basic feature with advanced security elements.