8 Ways In Which Non-Profit Organizations Can Make Online Donations Easy

Back in the day, non-profit organizations or NGOs were heavily dependent on local donors. Now, technology has enabled them to raise funds from individuals and companies based in any part of the world. A non-profit organization, based in the United Kingdom, can have donors based in Japan or Australia.

Most non-profit organizations have facilitated online donations and are accepting funds from donors who want to make an online transfer or pay through internet banking. While non-profit online donations have helped several NGOs raise a lot of money for the causes they support, there are many donors who still refrain from using this method.

One of the biggest reasons behind a large number of people not preferring to make online donations is trust issues. Many a time, when people see an NGO imploring them to make an online donation, they find it to be suspicious.

There are times when people stumble upon an NGO’s website and like the kind of work it is doing. However, they feel that they might lose their money or could get scammed while making an online transaction.

One must also remember that a lot of people are still not comfortable using the internet or technological devices. Such people are fine with the idea of visiting an NGO and making a contribution but can’t pay them online.

Here are 8 different ways in which non-profit organizations can make online donations easy:

Build a Good Website

There are many non-profit organizations that accept online donations but do not even have a website of their own. It could sound very strange to many but that’s exactly how many of these organizations choose to operate. Such organizations just share their account details and other information on social media pages and ask people to donate.

Even if you have been getting online donations without having a website, you must consider the idea of building one. Having a well-designed website helps a non-profit organization earn a good amount of credibility. It also makes it easier for potential donors to trust you and feel comfortable with the idea of making online donations.

Create a Tutorial

A large number of your potential donors could be elderly people who might not be very well-versed with new-age technology. To help them make online donations, you could create an elaborate video tutorial and post it on your website. The video tutorial should be designed to serve as a guide to those individuals who don’t know how to make online donations.

While creating such videos, you have to ensure that they are informative and simple at the same time. Those who watch these videos should not face any difficulty while trying to understand them. To broaden the reach of these video tutorials, you could create and incorporate subtitles in multiple languages.

Offer Them Options

Today, there are a variety of ways or methods through which you can make online payments. Apart from using your debit or credit card, you could opt for internet banking or pay through many of those apps that facilitate online monetary transactions. People should have these options at their disposal while making online donations as well.

You will come across non-profit organizations that offer only or two methods through which individuals can make online donations. By doing this, they alienate a large number of their potential donors. Even if you have to spend a certain amount of money to link yourself to a payment merchant or an app, you should do that.

Put Together a Safe System

Before asking your donors to make online donations, you must ensure that you have a safe payment system in place. If any of your donors face an issue or lose out on their money while making an online payment to your organization, it would be difficult for you to get them back. Therefore, you must design an online payment system that proves to be strong and secure.

Many non-profit organizations collaborate with companies that offer a safe payment gateway. Some of these companies also charge a certain amount of money for providing these services. It would not be a bad idea to collaborate with one such company to manage your online donations. However, you must check their credibility before joining hands with them.

Create a Mission

People feel more motivated to lend their support to a cause when they see that their contribution is making a difference. To get more donors on board, you should design certain causes or missions they could pay for. Instead of paying money randomly to an organization, donors would feel more encouraged to contribute to a particular cause.

If you are a non-profit organization that works towards supporting the education of underprivileged children, you could set up a dedicated fund to build a school. An NGO, which is engaged in health care facilities, could channelize its energies towards providing vaccination facilities to people residing in a slum.

Make Them Aware

One of the reasons behind your non-profit organization not getting enough donations could be the fact that most people are not aware of it. People might have read up about the work the organization is doing but are not donating because of being in another city or some other factors. You have to first create awareness around the fact that you are accepting online donations.

You could create ads and post them on social media to make sure a good number of people get to know that they can support your organization by donating online. Most non-profit organizations have a dedicated budget for such activities these days. Through your ads, you should be able to give them the assurance of online donations being safe.

Offer Them Rewards

Though making donations to a non-profit organization, there are times when a reward or an incentive encourages individuals to associate themselves with a cause. If you want to amplify the online donations coming your way, you should consider offering your donors some kind of reward. Even the smallest of rewards could encourage people to donate.

Many companies follow the principles of CSR or corporate social responsibility. Through different activities, they try to do their bit for society. Companies build their credibility by carrying out such activities. You could collaborate with a few of these companies and offer rewards to your donors in the form of digital coupons or gift vouchers.

Collaborate with Online Platforms

From booking air tickets to buying groceries, people do most things online. There are platforms dedicated to different specialized tasks. You could reach out to some of the commercial websites or online platforms and request them to implore their consumer base to make donations to your organization.

When a consumer buys an expensive laptop from an e-commerce platform, they wouldn’t mind donating a small amount to your organization while making the final payment. These days, NGOs get a large portion of their donations through such collaborative activities with commercial organizations.

Most non-profit organizations are always thinking of ways to get more donations or donors on board. Before you set up a system for accepting online donations, you must think of a few ways in which you can make it work both for you and your donors. If you need help with amplifying nonprofit online donations, LiveImpact is an organization you should get in touch with.

Live Impact Organisation is all about making a difference and helping people. We have found that there are many benefits to using nonprofit online donations software. We are always ready to help you. Our affordable and customizable platform is perfect for organizations of all sizes, missions, budgets, and locations. There is no denying that nonprofit online donations software can help a nonprofit organization raise more money and make more donations. So if you are looking for the best nonprofit online donations software for your organization. You should check out our website and see if your cause can benefit from these tools.